Marketing, Advertising and PR are all about communicating for the benefits of products and services to the consumers. Businesses use these to help connect with their audience, to promote products, brands and messages to them. These three sectors are there to do this by trying to understand what it is that motivates people to buy. It is constantly innovating and changing in response to the changing habits of consumers.
With huge investments made by companies to find ways to enhance brand communications online and to engage with an increasingly technologically savvy audience. As a result, new companies and new jobs are being created to keep up with the growing demand.
It is an exciting sector to work in and there is a requirement to be versatile and be willing to constantly update your skills to keep abreast of the latest developments.