At a Glance...

Marketing, Advertising and PR are all about communicating for the benefits of products and services to the consumers. Businesses use these to help connect with their audience, to promote products, brands and messages to them. These three sectors are there to do this by trying to understand what it is that motivates people to buy. It is constantly innovating and changing in response to the changing habits of consumers.

With huge investments made by companies to find ways to enhance brand communications online and to engage with an increasingly technologically savvy audience. As a result, new companies and new jobs are being created to keep up with the growing demand.

It is an exciting sector to work in and there is a requirement to be versatile and be willing to constantly update your skills to keep abreast of the latest developments.

Marketing is such a broad area. If you’re interested in marketing there will be opportunities to work either in-house for a company, or for an agency who provides marketing services.

The following are key areas:

  • Advertising
  • Brand management
  • Direct marketing
  • Marketing communications i.e. online marketing, social media
  • Market research

Some marketing roles are closely related to sales, while others are more involved with the strategic aspect of the job.

Marketing involves a figuring out what customers likes and dislikes are this is where Market research happens it is used extensively used to seek out the ‘image’ which appeals to the consumer. Marketing strategies are then used to advertise the services or package the products in user-friendly ways that appeal to the target consumer group.

Some of these following roles are usually found in a marketing career:

Marketing Director – may help the sales force reassess how they target potential clients or may be involved in the development of a new product to ensure that consumer expectations are being met.

Marketing Manager – responsible for the strategic direction of all marketing activity on specific products and services.

Marketing Co-ordinator – Co-ordinates the marketing activities of the marketing team.

Marketing Executive – varied role which includes implementation of marketing projects to support the brand.

Social Media Co-ordinator – Job is to integrate the organisation’s social media strategy, increase brand awareness, provide inbound traffic and boost the adoption of relevant social media techniques.

Advertising is combination of art, science, business and show business, all rolled into one. Most people like to think that they are immune to the persuasive powers of advertising and marketing, but in reality we are not. We are influenced by advertisements all the time.

Successful advertising should grab our attention, stick in our minds and most importantly, influence us to buy the product. Advertising is a huge area and it will continue to grow alongside consumerism.

Some of the different roles you may find in advertising are:

Account Manager – Represents the client at an advertising agency and plays a key role in the development of the advertising campaign.

Strategic Planner – These represent the consumer and are responsible for bringing a whole consumer perspective to the communications process.

Media Planner – Planners in a media agency will take a brief from the client which highlights the message they want to communicate to the consumer, in accordance with a particular budget or planned spend on the campaign.

The Creative Department – This is where the advertising campaign comes together. The two main areas in this are copywriting and the role of an art director. Being a copywriter means to respond to a creative brief by communicating ideas in written or verbal form. An art director responds to the creative brief by communicating ideas or moods visually.

Lastly there is the Creative Services & Production Department which also include a number of various roles such as;

  • Creative Services Director
  • Creative Services Manager
  • Art Buying
  • TV Production
  • Studio Project Management
  • Traffic Management
  • Print Production



Public Relation is about looking after the business’s reputation. It is a planned and sustained effort to establish and maintain goodwill between an organisation and the audiences that are important to it.

Some common roles within PR:

PR Officer –  They are able to use media and communication to build, maintain and manage the reputation of their clients. These could range from public bodies or service to business all the way to volunatry organisations. They must communicate key messages, define target auidences in order to establish and maintain goodwill and understanding between an organisation and their publics.

Press officer – Liaises with the media, fielding their questions and queries for a particular employer, product or person. They are also responsible for writing up press releases, arrange press confrences and look after the media coverage.

Public relations account executive – Promotes the reputation of a product or person through news items, without the use of advertising.

Public affairs consultant – This role involves offering political and public policy advice to a range of employers whilst keeping informed with the political news.




Promoting the highest standards of public relations practice

Established in 1954, the Public Relations Institute of Ireland (PRII) is dedicated to promoting the professional practice of public relations in Ireland, and to serving the best interests of people working in the profession.

The Institute seeks:

• Wider recognition of the role of public relations in business
• Higher standards of professionalism
• Better qualifications for PR practitioners
• To be an effective forum for members to share common interests and experiences

Our members

PRII members comprise public relations and communication professionals drawn from consultancies, industry, government, semi-state, voluntary and business organisations. The depth and scope of our members’ backgrounds and working briefs reflect a considerable broadening of the role and responsibilities of PR professionals from the traditional media relations base, and highlight its cross-functionality with a variety of disciplines including journalism, advertising, marketing, legal, financial, healthcare and commercial functions.

Members of the Institute subscribe to the Code of Lisbon, the Code of Athens and the PRII Code of Practice for Public Affairs and Lobbying. These codes seek to promote integrity and clear understanding in the implementation of public relations programmes and closely reflect the overall objectives of the PRII itself.

International representation

The Institute is a member of the Global Alliance for Public Relations and Communications Management, the confederation of the world’s major PR and communication management associations and institutions, representing about 160,000 practitioners and academics around the world. The Global Alliance’s mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.

The Global Alliance works on the cooperative efforts of communication professionals to tackle common problems with a global perspective. By partnering with regional, national and international bodies to increase professionalism in Public Relations and Communication Management, this Alliance works to enhance the influence of the industry among its constituents around the world.

The Global Alliance for Public Relations and Communication Management is a non-profit organisation registered in Switzerland.

For more information, visit the Global Alliance website.


A career that will grow and expand in line with your potential

If you are creative and looking for a varied and challenging career, one that exposes you to the media and key elements in the marketing mix, including advertising, corporate branding and event management, you’ll find it in public relations.

This section of the site tells you what to expect from the profession career-wise. It includes some background on what PR is and how it is used by different organisations; the types of activities covered in a PR role; the different areas you can work in; typical career progression and salaries; and the qualities needed to succeed in the profession.


Jobs Opportunities (10)


Title Company Name Location Added
PR, Communications and Marketing Manager – 1 year contract Age & Opportunity Dublin 9 09/May/2016
Public Policy Manager Roche Products (Ireland) Ltd Dublin 24 05/May/2016
PR and Communications Executive Harvey Norman Swords, Co. Dublin 05/May/2016
Fundraising Manager The Rehab Group Dublin 4 29/Apr/2016
Marketing & Communications Executive – Nine Month Maternity Cover Contract Trinity Development & Alumni – Trinity College Dublin Dublin 2 29/Apr/2016
Public Relations Account Manager Hopkins Communications Cork City 27/Apr/2016
Communications Specialist Disability-Federation of Ireland Dublin 8 27/Apr/2016
Head of Public Affairs Dublin Chamber of Commerce 7 Clare Street, Dublin 2 27/Apr/2016
PR Manager, Corporate Affairs Tesco Ireland Dun Laoghaire, Co. Dublin 26/Apr/2016
Client Service Executive Walsh:PR Dublin 2 21/Apr/2016


MII logo


About Us

ContentCommunity and Career are the three themes that underpin all Institute activities.

1. Enhancing professional effectiveness through the provision of insights and expert content;
 Building the community of marketers through access to networks; and
3. Delivering professional career development to members through training and education.


Through the provision of insights and expert content, we enhance the professional effectiveness of our members.

We publish cutting-edge, authoritative thinking on the key issues and challenges facing CMOs and marketing executives, providing valuable insights with an emphasis on the Irish marketing landscape. We show our members how they can improve their marketing performance, elevate their career prospects, and create real competitive advantage. We deliver an array of member-only marketing resources, reports, tools and insights, written by the most respected names in the marketing profession.


We open the gateway to Ireland’s professional marketing community, and we build it through access to networks.

The Marketing Institute is Ireland’s community of marketers. We facilitate our members in coming together and networking with like-minded professionals through our series of world-class events, both offline and online. We all know that a personal network of professional contacts is essential as we progress through our working life. Given sufficient time and energy, a network can become a professional’s most valuable asset. We help our members to connect and share within the marketing community.



We help marketers to progress their careers and to gain advantage in challenging for positions at the next level.

Marketing is an exciting and fast moving place to work, full of challenges and opportunities. That’s why marketing people must take charge of their own career, and manage their personal branding online and offline. The Marketing Institute can help with that. We offer fully-accredited academic education programmes to Masters Degree level, and a full suite of best in-class executive training solutions. Our members can also access a free online career resource centre, and avail of tailored, individual career coaching programmes.


View the Marketing Institute’s company history here. If you would like to know more about us, please email us.


Meet the group of people who are behind the scenes of The Marketing Institute to make everything happen. View their profiles here.


Our Code of Practice outlines the guidelines and procedures Members should abide by at all times to insure integrity and enhancement of the marketing industry. View The Marketing Institute’s Code of Practice here.

FACILITIES FOR HIREMarketing House has a meeting capacity for between 2-35 people. It is located near the Luas Central Park Station, Brides Glen Line. More information is available here.


Jobs & Career



As the professional body for marketing people in Ireland, we help our members lift their career to the next level. We show our members how they can improve marketing performance, elevate their career prospects, and gain a competitive advantage in the profession. Search all current openings here.


If you are looking to recruit your next marketing talent, you can read what marketing recruiters have to say here. To post a job, please click here.

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