Facebook creates an anti-catfish feature


We have all heard of the movie and now hit MTV series ‘Catfish. Well, thanks to these guys people of the social media world are now all familiar with the term and what catfishing actually is and it really has become a serious topic of discussion in the last few years.

People having their identities stolen online has become quite common and to help prevent this situation from developing any further, Facebook has actually created an anti-catfish feature. How it works is it will alert users that their profile details and images are possibly being used in a catfishing scam by someone else.

In response to these concerns, they released this feature last November. It is able to scan new profiles and if their system detects it to be too similar to existing profiles then they will notify the original owner.

This person will receive a notification from Facebook asking if this is someone impersonating them or not and then potentially allow them to identify it as an entirely different person being copied.

Apparently this feature has been rolled out to nearly 75% of the social network’s site reach so far, but there are big plans to expand it over the whole of Facebook in the coming months.

They want to create a safe environment for everyone to enjoy and this has all to do with wanting to enhance their privacy options. How this really got Facebook’s attention to get this feature up and running was following feedback from women.

The social media site have also confirmed it’s to expand its image reporting features to include an ability to file a report if intimate images of you have been uploaded to the social network without your consent.

Facebook’s head of global safety, Antigone Davis, said: “We heard feedback prior to the roundtables and also at the roundtables that this was a point of concern for women.

“And it’s a real point of concern for some women in certain regions of the world where it [impersonation] may have certain cultural or social ramifications.”

So there you have it, this could mean no more MTV’s Catfish, which I’m not going to lie would be upsetting.

But hopefully, it will put an end to catfishing (on Facebook anyhow) and keep peoples profile’s safe from identity theft.

Every cloud, Eh?