The Irish Angus Producer Group, along with its processor partners, ABP Ireland and Kepak Group have devised an extremely educational competition in their effort to further increase awareness of Certified Irish Angus Beef among consumers and with the help of schools and students, further promote the benefits to farmers and their families.
The aim of the competition is to encourage young second level students to become involved to a greater extent in their families’ farms and to gain an understanding as to how beef produced on those family farms is marketed in a manner that represents the care and attention that has gone into the production and processing of their animals, through to a satisfied customer.
Such was the success of the event in Croke Park in March 2016 for shortlisted schools, The Irish Angus Producer Group intend to hold this event again on 15 March 2017 with shortlisted schools to select the five finalist schools for 2017.
Here’s how Schools and students can enter this uniquely Irish educational experience !
STAGE ONE is where a group of students and it must be a group,by way of a 3 minute video which they shoot, introduce themselves and their school and explain the Role of Agricultural Science within the school.
The students in their video will explain their understanding of the three main sponsors of the competition and how they would draw up initiatives and campaigns for the promotion of the Certified Irish Angus Beef brand if successful in winning calves.
The Video should be sent on a USB by post (non- returnable) by the closing date of 1 November 2016.
STAGE TWO is when a Selection of shortlist students and schools are Interviewed based on the video submitted.(so students, make the video as interesting lively and fun as you can)
After the interview rounds, the succesful selection of entries will be invited to attend an exhibition event in Croke Park on 15 March 2017 where Agriculture industry representatives will be in attendance to meet and monitor the participants who will establish a stand in the Hogan Stand Event Centre promoting their school and their idea.
STAGE THREE A selection of Five finalist schools will win five six month old Angus Cross calves each, for the Students to rear from calves through to slaughter which will coincide with their Leaving Certificate Agricultural Science project.The students will receive their five Irish Angus calves at the National Ploughing Championships in September 2017.The calves may be reared on the students’ family farms or by arrangement with Irish Angus Producer Group.
Each finalist will be assigned a theme for their project and the students will benefit fully from the financial gain derived from the production of the cattle.One school will be chosen as the overall winner and will receive €2000 payment towards their further education.
The students will be expected to make reports at set milestones through the lifetime of the animals they will also be presented with the opportunity to visit farms along with processing and retail facilities to gain an understanding of how each relies on the other. All of this culminating with a final presentation of their projects which will be made to a panel of Agricultural, Beef and Food Industry experts where then an overall winner will be selected.
For schools and students to participate in this brilliant IAPG initiative they should email their details to firstname.lastname@example.org https://www.joomag.com/magazine/belltime-magazine-autumn-winter-2016-6/0137671001474812972
BEST OF LUCK EVERYBODY